A study by Northwestern University suggests that having at least five good reviews can increase conversions by up to 270 percent.
But what makes a good review?
In this post, we’ll discuss the specific elements of a review that are likely to influence a potential client into becoming a paying client.
Good reviews give specific details.
A helpful review is specific: It highlights how you helped your client and how you went above and beyond the client’s expectations. Potential clients want to know more than that you provided the expected service admirably. They want to know specifics about how you
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