Local SEO used to reward the firm that said its city most often. AI-powered search works differently: it commits to naming one or two attorneys, which means it needs a reason to believe you practice where you say you do. That reason comes from your bar profile, your reviews, your published results, and your listings agreeing with each other. This post explains what AI-verified local presence actually requires, why fifteen near-identical city pages no longer work, and how to build the evidence using what your firm already has.

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