To get the most out of content marketing, it can be helpful to develop a solid plan that addresses how and when you’ll write and publish content. Content planning helps you discover and produce the website content that’s most likely to be found by (and resonate with) your potential clients.  While the kind of content that […] The post How to Create a Content Plan That Attracts More Potential Clients to Your Law Firm appeared first on LawLytics.…
Many attorneys miss easy, valuable opportunities to use their law firm’s website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That’s because potential clients often search with a local focus, and general content is too non-specific to be […] The post How to Develop a Local Content Marketing Strategy For Your Law Firm appeared first on LawLytics.…
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself. The post My Early Lessons In Solo Law Practice Growth appeared first…
Google has repeatedly stated that high-quality content is an essential ranking factor in search. But, there are lots of indications that fresh content is important to Google, too. In this blog post, we’ll explain what you need to know about content freshness and how LawLytics helps attorneys become more visible in search. The post How Adding New Content Affects Search Visibility appeared first on LawLytics.…
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing problems and easy solutions to get your firm on the right track. The post How to Avoid Common Content Marketing Problems on Your Law Firm’s Website appeared first on LawLytics.…
Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website.  The post How to Get Natural Backlinks to Your Law Firm’s Website appeared first on LawLytics.…
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization. The post 3 Things Every Attorney Should Know About SEO appeared first on LawLytics.…
Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches. The post How to Improve Your Law Firm’s Online Visibility With Longtail Keywords appeared first on LawLytics.…