Today I sat down for a conversation with Attorney Kathryn Burmeister, author of “Overcoming Addiction to the Status Quo” which I believe should be on the reading list of every lawyer and law student. The post A Conversation With Kathryn Burmeister, Attorney and Author of “Overcoming Addiction to the Status Quo” appeared first on LawLytics.…
Today I’m going to pause my story about hiring my first law firm employees to address something unexpected. On Wednesday, I wrote something that turned out to touch more of a nerve (and was more controversial) than I had imagined or intended. In a blog post about my early experiences hiring law firm employees, The post Why We Don’t Alter Jobs To Fit Applicants – And Why Lawyers Shouldn’t Either appeared first on LawLytics.…
As a frazzled attorney with the burden of seemingly more weighty things (my next trial, keeping my clients out of jail, and saving their families and careers) it was easy to engage in magical but flawed thinking. I believed saying “You’re hired” would solve my problems and wouldn’t create new ones. The post Hiring My Law Firm’s First Employees – Part III – First Associate Attorney appeared first on LawLytics.…
I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms. The post My First Employees – Part II – Fractional Employee and First Job Post appeared first on LawLytics.…
You may have heard the news about Google’s “page experience update” sometimes referred to as “Core Web Vitals.” Like any announced Google change, marketers want you to believe that this will fundamentally rock the hierarchy of law firm website rankings, and make or break your practice. This is false. The post What Attorneys Need To Know About Upcoming Google Changes – Spring 2021 appeared first on LawLytics.…
The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to write blog posts that drive more traffic to your law firm’s website and convert more web visitors into clients for your firm. The post The Value of Blog Posts for Law Firms (And How to Write a Good One) appeared first on LawLytics.…
After more than a decade in digital marketing, I’ve noticed one thing remains constant: people don’t lie to Google when they need or want something. That isn’t true in most other instances. Ask someone directly what they want, and you’ll likely get something other than the whole truth. People say what they think they’re supposed […] The post Your Potential Clients Don’t Lie to Google (And That’s a Good Thing for Your Practice) appeared first on LawLytics.…
The way that Google determines which results to return for any given is highly rational. And, by following Google’s logic (and using the right tools), any attorney can easily succeed online and drive more potential clients to their firms. In this post, we explain how Google works and how to stay on the right side of the search engine to attract more potential clients to your firm. The post What Google Wants From Law Firm Websites in 2021 appeared first on LawLytics.…
There are smart and simple ways to provide structure on your law firm’s website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about using pillar pages and topic clusters for your law firm’s website. The post Creating Pillar Pages & Topic Clusters on Your Law Firm’s Website appeared first on LawLytics.…