In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm. The post Understanding What Drives Your Potential Clients’ Search Behavior appeared first on LawLytics.…
It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you. The post Branding Is Not a Big Needle-Mover
The title of this blog post seems simple enough — use your website to give your potential clients a way to relate the law to their issues. Yet despite the apparent simplicity, a high percentage of lawyers ignore this simple thing and waste the opportunity. And marketing agencies that write content for lawyers are typically unable to accurately apply the law, so they simply regurgitate it. And yet, without explaining how the law applies to your potential clients in a way that they can easily understand, you might as well be speaking a language they don’t know. Most of the…
No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about. The post Legal Marketing Opportunity: Blog About RBG appeared first on LawLytics.…
Remember, people hire people (not law firms) when they need to hire an attorney. So the more context that you can give to your prospective clients about you that makes them like you, trust you and understand that you’re an expert in helping people with their exact problem, the better. And no lever is more powerful than a strong stance on a debatable topic when that stance aligns with your prospects world view. The post Legal Marketing Opportunity: Take a Stance on Your Website appeared first on LawLytics.…
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a website with a blog, and […] The post Legal Marketing Opportunities: Be an Online Voice Of Legal Reason appeared first on LawLytics.…
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to see how consistent its […] The post Legal Marketing For Small Law Firms in 2020: Obstacles and Opportunities appeared first on LawLytics.…
On Monday, August 10, there was a lot of chatter on SEO websites and message boards regarding sudden fluctuations in Google’s search rankings. The incident caused many agencies and SEO companies to panic, speculating that this was a significant algorithm update that would change how people build successful websites. It turns out that this was […] The post Ignoring SEO False Alarms: What Lawyers Need to Focus On For Successful Search Rankings appeared first on LawLytics.…