Potential clients gather information about the law, their legal problem, and your firm before they make a decision to hire an attorney. Here’s how to use that information to turn your site into a machine that predictably and reliably provides your firm with new clients. The post How to Make Your Website a Predictable Client-Generating Tool for Your Firm appeared first on LawLytics.…
By answering potential clients’ questions and providing additional resources, FAQ pages position your law firm as a trusted, knowledgeable resource. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors.  The post How to Address FAQs on Your Website to Attract More Clients appeared first on LawLytics.…
There are smart and simple ways to provide the right kind of structure on your website. One of these methods is known as pillar pages and topic clusters. Here’s what you need to know about using pillar pages and topic clusters for your law firm’s website. The post How to Attract More Web Visitors with Pillar Pages & Topic Clusters appeared first on LawLytics.…
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this podcast episode, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness. The post How to Create Page Titles That Hook Your Potential Clients appeared first on LawLytics.…
Attorneys are discovering that when they embrace technology, they’re empowered by it. The information age and the rise of Google have empowered attorneys who use the right technology to easily and cost-efficiently bypass the classic marketing middleman. As a result, these attorneys easily reach, communicate with, and directly influence potential clients at scale.  The post Firms That Adapt to Cloud-Based Technology Are Primed to Succeed in 2020 and Beyond appeared first on LawLytics.…