Krista Duncan Black, founder and CEO of TOPDOG Legal Marketing, LLC, recently completed the US Small Business Administration (SBA) Emerging Leaders Initiative training series as a member of the 2021 Phoenix Cohort. The intensive, award-winning program arms C-level executives of promising small businesses with tools and knowledge to accelerate business growth and improve operational strategies.

The SBA Emerging Leaders Initiative delivers the Interise StreetWise “MBA” program to selected C-level executives. The program has been found to increase revenue and contracts for participating businesses while creating more jobs at higher salaries. Each executive who completes the program drafts a three-year Strategic
Continue Reading Phoenix Legal Marketing CEO Completes SBA Emerging Leaders Program

Arizona students pursuing a degree in the legal field may now apply for scholarships to be awarded by Phoenix-based TOPDOG Legal Marketing, LLC in 2022. TOPDOG will select one student in a Juris Doctor program at Arizona State University or the University of Arizona to receive a $1,000 scholarship and one student in paralegal studies, legal assisting, or a related field at an Arizona educational institution to receive a $500 scholarship.

Applicants for the 2021-2022 TOPDOG Legal Marketing Arizona Student Scholarships must be Arizona residents with a cumulative 3.0 grade point average who are enrolled in the programs noted for
Continue Reading Scholarships available to students in legal studies

Law firm press releases can be an important part of your overall marketing strategy. However, a poorly written release that doesn’t get published is a waste of time and resources for all involved.
Effectively Writing and Publishing Law Firm Press Releases
This is the second and final blog in a short series about writing and publishing press releases. The first blog addressed why law firm press releases are still relevant and useful, when it is appropriate and effective to share news through this medium, and how to identify your target audience and media outlets. Here we’ll discuss the elements of
Continue Reading Best practices in law firm press releases

TOPDOG Legal Marketing, LLC is excited to announce that its team has expanded with the addition of Arizona paralegal Nathan B. Chase. Nathan began his tenure with the company as an intern and has now joined the law firm marketing company’s staff as a full-time, permanent employee providing legal and administrative support.

To his position on the TOPDOG staff, Nathan brings experience in human resources and an Associate in Applied Science degree in Paralegal from Rio Salado College in Arizona. In his time with the company, he has trained in legal marketing, research, and search engine marketing.

Nathan’s work with
Continue Reading Paralegal Nathan Chase Joins TOPDOG Legal Marketing, LLC Team

For a limited time, local and specialty bar organizations can now schedule free West Virginia continuing legal education (WV CLE) courses, presented by TOPDOG Legal Marketing, LLC, when five or more members register to attend. These free WV CLE courses are led by experienced attorneys and are WVCLE-accredited.

The WV CLE courses currently available are Google My Business for Law Firms, LinkedIn for Lawyers, and The Ethics of Attorney Internet Marketing. TOPDOG’s free CLE classes may be hosted in person or virtually and will be available in the future for individual purchase and delivery online.

“We were able to
Continue Reading TOPDOG Legal Marketing Offers Free WV CLE Courses to WV Bar Groups

Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and displaying your content. This extra information helps the search engine “read” your page, making your site much more visible to anyone searching on the Internet for a law firm like yours.

One great benefit for using structured data markup for lawyers is an increased opportunity to have your law firm appear as a search engine results page (SERP) feature. Notice how some
Continue Reading Law firm schema and why it matters

The idea of sending a press release might feel a bit outdated. For some, it calls to mind the click and purr of a fax machine grinding out blurry text that’s bound for File 13. But the digital age, with changes in journalism and online content production, has given the humble law firm press release a new opportunity to make the right kind of noise. 

Here and in a blog to follow, we’ll discuss why and how law firms and attorneys can and should use press releases to share information with the media, clients, potential clients, and their communities. And
Continue Reading Why and How to Use a Law Firm Press Release (Plus the Other Four Ws)

Do potential clients see one of these when they Google your law firm’s name?

That ultra-professional panel, which sometimes appears on the right side of search results, is a sample law firm Google My Business (“GMB”) profile. It’s important in the realm of legal marketing because the GMB profile typically appears when a user searches for a specific law firm or attorney name (known as a “vanity” or “branded” search).

You can’t buy a GMB profile, but you can create or claim yours for free!

What Is a Google My Business Profile?

Google wants to provide comprehensive information to
Continue Reading Free Marketing! Google My Business for Law Firms

TOPDOG Legal Marketing, LLC is pleased to announce the acceptance of our blog into the LexBlog and Arizona Attorney Daily legal blog networks. The organizations screen and syndicate blogs about law, primarily publishing law firm blogs written by attorneys. This inclusion affirms TOPDOG’s work and illustrates our unique value as a company led by attorneys who strive to provide quality services, content, and digital marketing for lawyers.

Quality Resources and Services in Digital Marketing for Lawyers

Krista Duncan Black, an attorney with experience in the digital publishing industry, recognized a need in the legal community when she founded TwoDogBlog,
Continue Reading Digital Marketing for Lawyers, by Lawyers

Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many lawyers pass by as unimportant, but nothing could be further from the truth.

Unlike print directories, which sit on a shelf until someone opens them, a digital lawyer directory is a dynamic and multifaceted means of reaching potential clients—even while “on the shelf.” Like Marvel Universe’s Multiple Man, listings in the right online legal directories
Continue Reading Law Firm Directories: The Supertool You Might Be Overlooking

Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and periodicals, and various types of networking. Although often an afterthought, digital marketing can be an extremely impactful marketing tool when used effectively. But don’t be fooled into thinking if you build it, they will come. Even the best tool makes a difference only when used the right way. In digital marketing, law firm SEO can
Continue Reading Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan

Law school is grueling, cramming hundreds of years of case law and legal theory into three years of classes and study. Although new JDs can graduate with a world of legal knowledge, law school does not prepare them to run a law practice or provide what it needs to survive: clients. With merely hanging out a shingle no longer sufficient, being competitive in the legal marketplace means knowing how to bring clients in the door. Today’s shingle may be different for each firm, but its design comes from a common source: a law firm marketing plan customized to your practice.
Continue Reading How to Create a Solid Law Firm Marketing Plan


TOPDOG Legal Marketing Welcomes Samantha Roberts

TOPDOG Legal Marketing, LLC welcomes to the TOPDOG family, Samantha Roberts. Samantha brings extensive experience, knowledge, training, and skills that will prove vital to TOPDOG clients.

Samantha graduated from Marshall University with a Bachelor of Arts in Criminal Justice. She has earned multiple certifications from Google Analytics Academy and mastered advanced courses from SEO experts at the online Moz Academy. Her education and training will be invaluable to the legal marketing efforts of TOPDOG clients.

For years, TOPDOG Legal Marketing has been serving the needs of law firms nationwide. CEO
Continue Reading TOPDOG Legal Marketing Welcomes Samantha Roberts

Law firms are struggling—along with the rest of the world—to deal with the consequences from the novel coronavirus pandemic and to plan for what comes next. With many Americans experiencing work insecurity due to shelter-at-home orders, unemployment claims rising, and business shutdowns or slowdowns, some predict a short-term decrease in demand for lawyers. But the pandemic and its fallout have also created or increased a host of legal problems in almost every practice area.

How can your law firm position itself to fill upcoming needs? Aligning your practice with those needs is imperative.

Crisis-Time Needs Shift Business and Consumer
Continue Reading How the COVID Pandemic Impacts the Demand for Lawyers

The novel coronavirus and the disease it causes, COVID-19, are wreaking havoc on public health and the world economy. Stay-at-home orders and other restrictions and concerns are placing a strain on businesses, and law firms aren’t exempt from the pain. When budgets are cut, marketing efforts are often on the chopping block. While that might be necessary, there are ways law firms can continue to invest in legal marketing during COVID-19 and position themselves to come out of this crisis better equipped to serve current and future clients.

This blog provides links to helpful information you can use to strengthen
Continue Reading Should Law Firms Conduct Legal Marketing in a Pandemic

No law firm marketing plan should look exactly like another. To find the right law firm marketing strategies for your firm, you need to consider many factors. Some of the most important decisions regard how you wish to promote your brand, website, and content. Here are some questions law firms often ask about issues relating to strategy.

Is social media for law firms really useful?Should I try to get listed in attorney directories? If so, which ones?What is the value of PPC for law firms? Should I use Google Ads?How do attorney advertising ethics relate to online marketing?

Choose Your
Continue Reading Law Firm Marketing Strategies: Lawyer-to-Lawyer FAQ Part 4