A client recently reached out to our legal marketing team with a question. He received an email from the owner of a law firm in a different state, proposing a blog and link exchange. The owner, also an attorney, said the exchange would be mutually beneficial and is a practice his law firm has consistently used to generate leads online. Our client wondered if this strategy was worth pursuing.
Link Exchanges in Law Firm Link Building
Our response to the client’s inquiry? Reciprocal link exchanges are not a practice we recommend. They’re also expressly prohibited under Google’s content policies. Law
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