Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and displaying your content. This extra information helps the search engine “read” your page, making your site much more visible to anyone searching on the Internet for a law firm like yours.
One great benefit for using structured data markup for lawyers is an increased opportunity to have your law firm appear as a search engine results page (SERP) feature. Notice how some
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