Latest from Legal Marketing Blog - Page 2

FOR IMMEDIATE RELEASE: 7/14/2020

TOPDOG Legal Marketing Welcomes Samantha Roberts

TOPDOG Legal Marketing, LLC welcomes to the TOPDOG family, Samantha Roberts. Samantha brings extensive experience, knowledge, training, and skills that will prove vital to TOPDOG clients.

Samantha graduated from Marshall University with a Bachelor of Arts in Criminal Justice. She has earned multiple certifications from Google Analytics Academy and mastered advanced courses from SEO experts at the online Moz Academy. Her education and training will be invaluable to the legal marketing efforts of TOPDOG clients.

For years, TOPDOG Legal Marketing has been serving the needs of law firms nationwide. CEO
Continue Reading TOPDOG Legal Marketing Welcomes Samantha Roberts

Law firms are struggling—along with the rest of the world—to deal with the consequences from the novel coronavirus pandemic and to plan for what comes next. With many Americans experiencing work insecurity due to shelter-at-home orders, unemployment claims rising, and business shutdowns or slowdowns, some predict a short-term decrease in demand for lawyers. But the pandemic and its fallout have also created or increased a host of legal problems in almost every practice area.

How can your law firm position itself to fill upcoming needs? Aligning your practice with those needs is imperative.

Crisis-Time Needs Shift Business and Consumer
Continue Reading How the COVID Pandemic Impacts the Demand for Lawyers

The novel coronavirus and the disease it causes, COVID-19, are wreaking havoc on public health and the world economy. Stay-at-home orders and other restrictions and concerns are placing a strain on businesses, and law firms aren’t exempt from the pain. When budgets are cut, marketing efforts are often on the chopping block. While that might be necessary, there are ways law firms can continue to invest in legal marketing during COVID-19 and position themselves to come out of this crisis better equipped to serve current and future clients.

This blog provides links to helpful information you can use to strengthen
Continue Reading Should Law Firms Conduct Legal Marketing in a Pandemic

No law firm marketing plan should look exactly like another. To find the right law firm marketing strategies for your firm, you need to consider many factors. Some of the most important decisions regard how you wish to promote your brand, website, and content. Here are some questions law firms often ask about issues relating to strategy.

Is social media for law firms really useful?Should I try to get listed in attorney directories? If so, which ones?What is the value of PPC for law firms? Should I use Google Ads?How do attorney advertising ethics relate to online marketing?

Choose Your
Continue Reading Law Firm Marketing Strategies: Lawyer-to-Lawyer FAQ Part 4

Asking the Right Questions about Law Firm Websites and SEO

This blog is the third in a series of four that aims to answer vital questions law firms ask about legal marketing. The first blog answered questions regarding legal marketing evaluation of law firm web presence and marketing. The second addressed legal content creation and the importance of truly helpful content in an attorney marketing plan. 

Evaluation and creation are the first two stages in TOPDOG’s legal marketing framework. Step three—legal content optimization—is next in the process. In this blog, we answer questions about how to ensure
Continue Reading Law Firm Websites and SEO: Lawyer-to-Lawyer FAQ Part 3

Should I have a blog?Does anyone actually read legal newsletters?Do potential clients visit attorney biographies online?

There are more than six billion indexed pages on the Internet. And despite efforts to digitize business processes and communications, a lot of paper still crosses most desks on a daily basis. How can you get your message—or content—through all the static? Start by asking these three content-focused attorney marketing questions.

Answers to Attorney Marketing Questions about the Value of Content Creation

This blog is the second in a four-part series that seeks to answer some of the important questions asked about law firms
Continue Reading Attorney Marketing Questions: Lawyer-to-Lawyer FAQ Part 2

Why aren’t people visiting my website?Should I have a blog?How much should a law firm spend on marketing?Do people really read law firm newsletters?How much do law firm ads cost on Google? Do they work?

If you are responsible for marketing your firm or practice, these are just a few of the questions you should be asking about law firms and marketing. Read on for answers to some of these attorney marketing questions, with more answers in upcoming items from the lawyer-driven team at TOPDOG Legal Marketing.

Law Firms and Marketing: Your Questions Answered

As attorney marketers who work
Continue Reading Lawyer to Lawyer: FAQ about Law Firms and Marketing Part 1