LawLytics Blog

For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Read on for five website elements your clients will thank you for and how to know if you need a new website.
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Videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.
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What if you could work smarter, not harder, and repurpose a single piece of written content into several more for your website, email lists, and social media? 
Read on to learn why it’s useful to repurpose your content, when you should repurpose it, and the six best ways to repurpose your written content to reach a broader audience and drive traffic to your website. 
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Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. A compelling marketing video can boost conversion rates for your firm by directly addressing your potential clients’ pain points and highlighting how you can help them with their legal issue. Marketing videos can also be repurposed on your social media pages to reach a broader audience and drive more traffic to your website. But at what point does video content begin to hurt your website’s functionality and conversion capability?

Read on for the pros and cons of
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If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging, informative, and actionable. Read on for tips on page organization and the top pages your website needs to be successful.
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LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements your firm’s website. In this blog post, we’ll explain small changes you can make to your LinkedIn profile that help drive more traffic to your website.
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As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.
The post How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan) appeared first on LawLytics.
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Through thoughtful design and color choice, your website can better connect with potential clients to convert them into paying clients. Read on to learn the benefits of color in consumer psychology, color theory for common colors, and tips for making cohesive design choices with color.
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Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website.  Social media should serve to drive traffic to your website. […]
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How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
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Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm’s web address in multiple places and the best places for it to appear.
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The way potential clients interact with law firms is changing quickly, and much of their interactions center around search behavior.  If you want to drive more business to your firm through search-based methods, here’s how to build a marketing strategy prioritized around the way your potential clients use search.
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There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you’ll want to be sure you’ve covered the essentials. In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any small law firm will need to make a seamless transition to running their practice virtually.
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