LawLytics Blog

Storytelling can help show the human side — and real personality — behind your firm. And it breaks down that barrier quickly. In this blog post, we’ll point out three ways to incorporate storytelling into your law firm’s website to drive more visitors to your website and more business to your firm.
The post 3 Ways to Use Storytelling on Your Website appeared first on LawLytics.
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Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Here are three ways that your website can benefit your firm aside from marketing your services.
The post How Your Law Firm’s Website Can Be More Than a Marketing Tool appeared first on LawLytics.
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Too many small law firms struggle with their marketing because they don’t have a strategy or system in place. When things are going well, these firms ignore their business development. When things aren’t going well, they struggle to stay afloat, scrambling to find anything that works.

It doesn’t have to be this way.

By taking a simple, strategic approach to your law firm’s marketing, you can develop a marketing plan that supports your firm’s vision when things are going well, and continues to support you during the lean times.

Here are three things to think about to help you quickly
Continue Reading Taking a strategic approach to your law firm’s marketing

Virtual law firms are becoming more common, accelerated by the COVID-19 pandemic and the need to work remotely. Taking your law firm remote can give your firm a number of advantages when you’re using the right technology. Here are three tech essentials for becoming a virtual law firm in 2022.
The post 3 Essentials for Transitioning to a Virtual Law Practice in 2022 appeared first on LawLytics.
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Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog post, we discuss how to get a handle on your firm’s current online reputation and how to build it moving forward. 
The post Building Your Law Firm’s Online Reputation in the New Year appeared first on LawLytics.
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December 29, 2021 To solo or not to solo? That is the question weighing on the minds and hearts of tens of thousands of attorneys. This existential question gets amplified around the new year. And, as we begin 2022, in the midst of a seemingly interminable pandemic and a much-hyped “great resignation,” maybe it’s a […]
The post The Single Biggest Factor for a Successful Solo Law Practice appeared first on LawLytics.
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By understanding your potential clients and their behavior, you can focus your marketing efforts on the most important parts of your web presence to get in front of leads where they’re most likely to see you.  In this blog post, we explore potential client behavior and how to meet these potential clients where they’re at.
The post Where Should I Focus My Law Firm’s Marketing Efforts? appeared first on LawLytics.
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In 2022, your firm’s website will be more important than ever. The pandemic has accelerated both remote work as well as online business development for lawyers – something that many small law firms have seen in the past two years.

More potential clients are finding their attorney online, which means it’s crucial for attorneys to invest in the right elements of their online presence.

Here’s what the best law firm websites will have in common in the new year and beyond.
Provide a High-Quality User Experience
The best law firm websites make it easy for potential clients to understand what
Continue Reading The best law firm websites of 2022 will have 3 things in common

Each year, Google makes thousands of algorithm updates to ensure that it delivers on its mission to provide the best possible search results to its users.

The company’s continued commitment to high-quality results (and high-quality website experiences) should help attorneys understand what Google wants from law firm websites and prepare you for what your website needs to do to succeed online at the end of 2021 and beyond.

Below, we highlight the three biggest updates in 2021, what they mean for your firm and your website, and how to succeed with Google moving forward.
Update #1: Page Experience (“Core Web
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Jazz walked away from his big firm job where he was the Director of Diversity and Inclusion, and also gave up a law school professorship for the uncertainty of founding a legal tech startup along with two friends. The idea for Turnsignl came out of their desire to help solve the problem of racial targeting, police abuse and violence in law enforcement traffic stops. They soon discovered that there is a much broader application of their technology, which puts a live lawyer in the passenger seat during traffic stops.
The post A Conversation With Jazz Hampton, Attorney and CEO of
Continue Reading A Conversation With Jazz Hampton, Attorney and CEO of Turnsignl

In this episode of the Law Firm Marketing Decoded podcast, we explain two new algorithm updates for November 2021 and how to succeed with Google regardless of the next update the search engine makes.
The post How Google’s Two November Search Updates Could Affect Your Site appeared first on LawLytics.
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The Smokeball-LEAP-InfoTrack Group, the global leader in legal practice management and legal search technology, announced today that it has acquired LawLytics, a leading provider of easy-to-use website management software for small law firms and solo practitioners.
The post Press Release: The Smokeball-LEAP-InfoTrack Group Completes Acquisition of LawLytics appeared first on LawLytics.
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Google has rolled out an update to its search ranking algorithm designed to target spam in search results. The “November 2021 spam update” marks the fourth spam-related update that Google made this year.

“As part of our regular work to improve results, we’ve released a spam update to our systems,” the company wrote in a tweet. “This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search.”
Why does Google work so hard to fight spam in search results?
Google defines spam as “…using techniques that attempt to
Continue Reading What attorneys should know about the November 2021 Google update

In today’s market, marketing comes down to brand and relationship building. So how can you effectively market your practice during times of chaos? In this episode of the Law Firm Marketing Decoded podcast, we explain how to market your practice effectively even when your plate is full.
The post Easy Steps to Market Your Practice When Your Plate Is Full appeared first on LawLytics.
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In this episode of the Law Firm Marketing Decoded Podcast, we explain Google’s latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time. 
The post What Every Attorney Should Know About Succeeding with Google appeared first on LawLytics.
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A study by Northwestern University suggests that having at least five good reviews can increase conversions by up to 270 percent.

But what makes a good review?

In this post, we’ll discuss the specific elements of a review that are likely to influence a potential client into becoming a paying client.

Good reviews give specific details.

A helpful review is specific: It highlights how you helped your client and how you went above and beyond the client’s expectations. Potential clients want to know more than that you provided the expected service admirably. They want to know specifics about how you
Continue Reading What makes a good review on your law firm’s website