What did people type into Google right before they found your firm? Google Search Console can show you, and it can tell you a lot more if you know which reports to open. Part 2 of this series walks through the reports most useful to attorneys: the searches people use to find your pages, the split between searches for your firm by name and searches by legal topic, the queries closest to page one, listings that get seen but rarely clicked, and the pages Google hasn’t indexed. It ends with a monthly check you can run yourself in about 15 minutes.
