Yesterday afternoon I sat down for a conversation with Emily LaRusch, CEO of Back Office Betties. Our conversation ranges from Emily’s origin story, where she tried to help her brother secure a divorce attorney and experienced the wrong (and unfortunately all-too-common) way that some small law firms answer their phones and treat potential clients. We talk about her unique branding, remote culture (which she was doing well before Covid), leadership styles, and even delve into The Secret, Think And Grow Rich, and meditation. We also talk about intake technologies including Clio Grow and Acuity.

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