What would you do if you ran a business that regularly had trials with millions of dollars potentially at stake and you needed to hire a lawyer to try those cases for you? How would you go about selecting that lawyer. I can pretty much guarantee that you wouldn’t choose based on seeing someone’s picture on a highway billboard or on the side of a bus.

This is the problem faced by medical malpractice insurance companies. They insure lots of doctors. They promise to defend those doctors, if they get sued, and to pay any
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