TOPDOG Legal Marketing

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Asking the Right Questions about Law Firm Websites and SEO

This blog is the third in a series of four that aims to answer vital questions law firms ask about legal marketing. The first blog answered questions regarding legal marketing evaluation of law firm web presence and marketing. The second addressed legal content creation and the importance of truly helpful content in an attorney marketing plan. 

Evaluation and creation are the first two stages in TOPDOG’s legal marketing framework. Step three—legal content optimization—is next in the process. In this blog, we answer questions about how to ensure
Continue Reading Law Firm Websites and SEO: Lawyer-to-Lawyer FAQ Part 3

Should I have a blog?Does anyone actually read legal newsletters?Do potential clients visit attorney biographies online?

There are more than six billion indexed pages on the Internet. And despite efforts to digitize business processes and communications, a lot of paper still crosses most desks on a daily basis. How can you get your message—or content—through all the static? Start by asking these three content-focused attorney marketing questions.

Answers to Attorney Marketing Questions about the Value of Content Creation

This blog is the second in a four-part series that seeks to answer some of the important questions asked about law firms
Continue Reading Attorney Marketing Questions: Lawyer-to-Lawyer FAQ Part 2

Why aren’t people visiting my website?Should I have a blog?How much should a law firm spend on marketing?Do people really read law firm newsletters?How much do law firm ads cost on Google? Do they work?

If you are responsible for marketing your firm or practice, these are just a few of the questions you should be asking about law firms and marketing. Read on for answers to some of these attorney marketing questions, with more answers in upcoming items from the lawyer-driven team at TOPDOG Legal Marketing.

Law Firms and Marketing: Your Questions Answered

As attorney marketers who work
Continue Reading Lawyer to Lawyer: FAQ about Law Firms and Marketing Part 1