Law Firm Marketing & Management

Law firm press releases can be an important part of your overall marketing strategy. However, a poorly written release that doesn’t get published is a waste of time and resources for all involved. Effectively Writing and Publishing Law Firm Press Releases This is the second and final blog in a short series about writing and publishing press releases. The first blog addressed why law firm press releases are still relevant and useful, when it is appropriate and effective to share news through this medium, and how to identify your target audience and media outlets. Here we’ll discuss the elements of…
TOPDOG Legal Marketing, LLC is excited to announce that its team has expanded with the addition of Arizona paralegal Nathan B. Chase. Nathan began his tenure with the company as an intern and has now joined the law firm marketing company’s staff as a full-time, permanent employee providing legal and administrative support. To his position on the TOPDOG staff, Nathan brings experience in human resources and an Associate in Applied Science degree in Paralegal from Rio Salado College in Arizona. In his time with the company, he has trained in legal marketing, research, and search engine marketing. Nathan’s work with…
For a limited time, local and specialty bar organizations can now schedule free West Virginia continuing legal education (WV CLE) courses, presented by TOPDOG Legal Marketing, LLC, when five or more members register to attend. These free WV CLE courses are led by experienced attorneys and are WVCLE-accredited. The WV CLE courses currently available are Google My Business for Law Firms, LinkedIn for Lawyers, and The Ethics of Attorney Internet Marketing. TOPDOG’s free CLE classes may be hosted in person or virtually and will be available in the future for individual purchase and delivery online. “We were able to…
The beauty and personal care market is expected to grow from $511 billion in 2021 to $784.6 billion in 2025, partially thanks to the trending growth of the e-commerce industry in general and the power of influencer marketing. With influencers raking in so much money in beauty, it is important to consider the legal protections – and cautions – of launching an e-commerce beauty brand.   What are the most common legal issues in the ecommerce beauty, cosmetics, and personal care industry?   Establishing a proper business entity to protect you from personal liability  Creating proper business agreements to protect your business interests with partners and affiliates  Drafting proper online terms of use and privacy policies for your…
The popular video and photo sharing app Snapchat has a feature that allows users to show how many MPH their current speed is, whether in a car, airplane, moving train, etc. Even though this feature can be exciting to use when filming at high speeds, it can also be dangerous, and even detrimental, when snapchatting while driving.   In 2017, three teenage boys drove up to 123 MPH before losing control, crashing into a tree and dying, all while documenting their speed on Snapchat. Two of the boys’ parents sued Snapchat for “failing to regulate what users post through the Speed Filter; if the users were not motivated to capture their high speeds for content, they would not speed,” according…
Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and displaying your content. This extra information helps the search engine “read” your page, making your site much more visible to anyone searching on the Internet for a law firm like yours. One great benefit for using structured data markup for lawyers is an increased opportunity to have your law firm appear as a search engine results page (SERP) feature. Notice how some…
The idea of sending a press release might feel a bit outdated. For some, it calls to mind the click and purr of a fax machine grinding out blurry text that’s bound for File 13. But the digital age, with changes in journalism and online content production, has given the humble law firm press release a new opportunity to make the right kind of noise.  Here and in a blog to follow, we’ll discuss why and how law firms and attorneys can and should use press releases to share information with the media, clients, potential clients, and their communities. And…
WTF is an NFT?  Recently, Influencers like Paris Hilton and Jake Paul have been publicly advocating for NFT’s. So what exactly is an NFT and why should I care?   NFT stands for – “Non-Fungible Token” – which basically means it’s a one-of-a-kind token and cannot be replaced with another NFT. For example, you could trade a dollar for a different dollar, and it would hold the same value, but if you trade one NFT for another, it will never be valued the same – think of them like unique trading cards.   NFTs are part of the Ethereum blockchain. Ethereum is a cryptocurrency that supports NFTs by storing extra information about them that makes them work differently than the Ethereum cryptocurrency.   NFTs were first introduced to purchase digital art online, or more importantly, an NFT serves as proof…
What is Anti-SLAPP?   Anti-SLAPP laws were created to stop or dismiss SLAPP lawsuits and allow the defendant the possibility of getting their legal fees reimbursed. Anti-SLAPP laws even offer possible punitive damages for the party that filed the lawsuit. Oftentimes, people use Anti-SLAPP statutes to get frivolous defamation lawsuits dismissed.   What are SLAPP lawsuits?   SLAPP stands for “Strategic Lawsuits Against Public Participation”. The term was first introduced by two law professors in the 1980’s who noticed an increase in lawsuits that were used to intimidate or censor critics from speaking out against opponents publicly by making them pay attorney’s fees to defend themselves.  SLAPP lawsuits were increasingly discouraging people from exercising their First Amendment rights. Thus, Anti-SLAPP laws…
Has someone posted false damaging content about you or your law firm online? Do you have issues with fake defamatory reviews on Yelp! or Google? Our Firm knows exactly how to help lawyers who are defamed online. In fact, we have had firsthand experience with this issue and know exactly how you feel – and how to make the defamation stop. But there are a few steps in the process of evaluating your potential defamation case. The first step is determining whether the information posted online about you as a lawyer qualifies as defamation. You can read more about the requirements for defamation here.  Next, once we determine that the information qualifies as defamation, we consider whether it also qualifies as defamation per se. Most commonly this is a statement…
Thinking of starting an online business or launching your own brand as an influencer? Before you dive into the deep end, make sure you are setting yourself up for success in the world of e-commerce. Below, E-Commerce Attorney Raees Mohamed explains the Top-Five things every e-commerce entrepreneur needs to know.   View this post on Instagram A post shared by Internet / Corporate Attorneys (@rmwarnerlaw) Create Proper Terms of Service and Privacy Policies   You can’t copy the Terms of Service or other policies from another site. That’s called copyright infringement. You need your own terms and policies drafted that are specific to your…
A detailed timeline of the long and complicated battle Britney Spears is facing in replacing her father as Conservator of her person and her estate. To learn more, check out our blog… #FreeBritney: Britney Spears Conservatorship Legal Battle Explained By An Influencer Attorney   The post Timeline of Britney Spears’ Conservatorship Battle first appeared on RM Warner Law | Online, Marketing, Internet Business Law Firm.…
Someone is defaming, harassing, or extorting you online, or perhaps infringing your copyrighted content online – but you don’t know who! How do you sue someone if you don’t even know who they are? Is it worth it? Can you uncover the identity of the anonymous poster?   Can You Sue An Anonymous Blogger, Website, or user?  Yes, you absolutely can. Depending on the circumstances of your situation, you may have the option to file a John Doe defamation lawsuit.   John Doe Lawsuit Definition   What is a John Doe Lawsuit? Defining a John Doe Lawsuit… (keywords)  When you take legal action against an unknown party, it is referred to as a “John Doe” Lawsuit or an unknown defendant lawsuit. These types of lawsuits usually occur when a plaintiff is legally “wronged” in one way or the other by…
Recently, many people have been turning to apps like “OnlyFans” to make a second income – or may even use them as their only source of income. “OnlyFans” is an app where users can pay to view exclusive “content” – mostly on the explicit side. With so many users uploading private photos of themselves – for a price – what happens when one of your “fans” leaks your nude photos without your permission? Can you sue? Intellectual Property Rights on “OnlyFans” According to the “OnlyFans” Terms of Service, “You must not reproduce, distribute, modify, create derivative works of, publicly display,…
Do potential clients see one of these when they Google your law firm’s name? That ultra-professional panel, which sometimes appears on the right side of search results, is a sample law firm Google My Business (“GMB”) profile. It’s important in the realm of legal marketing because the GMB profile typically appears when a user searches for a specific law firm or attorney name (known as a “vanity” or “branded” search). You can’t buy a GMB profile, but you can create or claim yours for free! What Is a Google My Business Profile? Google wants to provide comprehensive information to…
Rap Superstar Cardi B is going to trial… over a tattoo. Yes, you heard it right, and we doubt she “likes it like that”. Cardi B is headed to court for photoshopping a man’s tattoo on the cover for her mixtape “Gangsta Bitch Music Vol. 1.”. The tattoo in question belongs to a man named Kevin Brophy Jr. who alleges that Cardi B misappropriated his likeness in a “a misleading, offensive, humiliating and provocatively sexual way” in an effort to launch her career, according to The Hollywood Reporter. Invasion of Privacy The lawsuit also includes a false light claim…