Law Firm Marketing & Management

Heather Banner Kane, an attorney and Legal Content Director at TOPDOG Legal Marketing, LLC, has earned two of the top digital marketing certifications in the US: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital Marketing.
These certifications are granted by two authorities in the marketing industry, the Digital Marketing Institute (DMI) and the American Marketing Association (AMA), respectively. The extensive coursework required to earn the CDMP and PCM credentials included training in online advertising, analytics, social media, content marketing, search engine optimization, email marketing, website optimization, and digital marketing strategy.
Certification as a CDMP and
Continue Reading TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials

We live in the information age; technological advancements have completely changed how we live and interact with others.
Anyone with access to the internet can post material on blogs, social media sites, chat rooms, and web pages anonymously.
The security of anonymity has given voice to many, allowing them the liberty to speak while hiding behind a pseudonym. However, there is a thin line where rights collide. What happens then? How does one unmask an online defamatory critic? The first step is to hire a defamation lawyer.
What Is Anonymous Blogging?
Anonymous blogging is the sharing of written content
Continue Reading Anonymous Blogging and Defamation: Balancing Interests of the Internet

While the internet provides a great platform to connect with others and market your business, it also exposes you to unwarranted and potentially harmful statements. These statements can ruin your company’s reputation and lead to loss of business.
If you find yourself a victim of one of these posts, it can be difficult to determine how to file a defamatory claim. This article will define internet defamation and discuss who to hold accountable and where to file your claim. If you have further questions, contact one of RM Warner Law’s experienced internet business lawyers to discuss your case further.
What
Continue Reading In Cases of Internet Defamation, Where Can You Sue?

When someone says or publishes false or derogatory statements about you, your reputation may suffer. This can lead to loss of opportunities or business. If you’re looking to seek legal action against a perpetrator, it’s crucial to speak with an experienced defamation lawyer and file your case as soon as possible. Timely action makes it easier for you to collect evidence and prove your case in court. In this article, we discuss the statute of limitations for defamation cases and look at the exceptions of this statute.
What Is the Statute of Limitations?
The statute of limitations is a legislative
Continue Reading The Statute of Limitations for Defamation Action

Nathan Chase, a member of the TOPDOG Legal Marketing team, has expanded his skills as a Google online advertising professional. Having completed the Google Ads Search Certification, Google Ads Measurement Certification, and Google Analytics Individual Qualification, the AZ legal marketing specialist continues to expand and demonstrate his proficiency in online advertising and analytics and put these skills to work on behalf of TOPDOG clients nationwide.

A resident of the greater Phoenix area, AZ paralegal Nathan Chase holds an associate degree in Applied Science in Paralegal from Rio Salado Community College. After starting with TOPDOG Legal Marketing, LLC as
Continue Reading Nathan Chase of AZ Legal Marketing Team Completes Google Certifications

Business owners beware! Fake reviews are on the rise, particularly fake reviews for restaurateurs.
Recently in Houston, a restaurant by the name of Bludorn, became the newest victim of this defamatory trend. After receiving an influx of bad reviews all at once, co-owner and Chef Aaron Bludorn took action by contacting Google to remove the reviews.
However, restaurants across the country have been reporting similar extortion threats, ranging from gift card demands to compensating meals.
This illegal trend has gained so much traction in the state of Arizona that Governor Doug Ducey recently passed SB1001 into law, making it a class
Continue Reading PSA to Business Owners Nationwide: Fake Reviews on the Rise!

Defamation is the use of false and malicious statements to malign or damage a person’s reputation. In the workplace, it has the potential to bring an employee’s character into disrepute, stifle career development, and create serious health issues. In some cases, defamation causes irreparable damage. Although not a crime in most states, it is considered a tort or a civil wrong. Victims of defamation can file civil suits against defamers to defend their reputation and obtain relief.
Defamation in the Workplace
There are two forms of defamation: slander and libel. Slander is verbal defamation, while libel takes written form.
Continue Reading Defamation in the Workplace: How Do You Protect Your Reputation?

The arrival of social media has undoubtedly changed the world. Access to information, interaction with each other, the political landscape and other aspects of life have all been affected.
Social media began in the early 2000s and has since grown exponentially. Now, more than 50 percent of people worldwide use one or more social media apps. Even businesses are capitalizing on the opportunities offered by different platforms, as social media lets them gain valuable customer insights and respond to their needs quickly.
Since social media has become so prominent, legislators have amended laws to include how information on the varying
Continue Reading Social Media Law: Things You Need To Consider in 2022

Your reputation is formed by how people perceive you, good or bad. Online, it is a function of your presence and activities on the internet, making you vulnerable to risks that can tarnish your reputation. A seemingly harmless post may be misconstrued, your brand may be unfairly attacked, or saboteurs may post damaging content about you. These issues can lead to defamation suits and the need for an internet defamation attorney.

Damaged reputations can be costly and difficult to repair. Taking steps to alleviate some of the risks can protect your good name and character. Here are five steps to
Continue Reading 5 steps to protect your online reputation

Creative ideas are on display all around us—they may include the process that fuels a business’ growth and development, the idea positioning a marketing campaign, a piece of art, or the concept behind a YouTuber’s brand. Creative ideas are also known as intellectual property (IP)—anything intangible that a person creates using their mind that is transformable into tangible things. Literary works, secret formulas, images, procedures, and designs are also forms of IP.
IP can be converted into profitable commercial products, which makes it attractive for theft and misuse by others. The situation is complicated by the rise and pervasiveness of
Continue Reading How to Protect Your Intellectual Property

The world of e-commerce has grown exponentially, as buying and selling electronically has become an easy alternative for Americans. By 2023, sales from the online retail industry are expected to reach a whopping 22% of all global retail sales. As the industry is expanding, so too are the internet laws and legal implications surrounding online businesses. This ensures that buyers and sellers are equally protected under the law when a transaction is made.
Important Laws You Need to Know
In the same way that a business with a physical storefront must comply with the laws that govern its jurisdiction, online
Continue Reading Online Business Laws You Need to Know for Your E-Commerce Website

Legal support is important when operating a YouTube channel, especially given the many legal issues content creators and YouTubers are exposed to. Some content creators may not find it necessary or consider it a priority at first, as many start and maintain their channels primarily as hobbies. However, legal support becomes necessary as a channel grows, gains popularity, and develops into a valuable asset.

Below are five instances in which YouTubers and content creators should consider hiring an internet lawyer to help with their channel.
1. When Negotiating Contracts
Brand deals, affiliate marketing, and partnerships with multi-channel networks (MCNs) are
Continue Reading When should you hire a YouTube lawyer to help with your channel?

Law firms and attorneys who want to attract new clients must stay competitive online. One of the essential ways to develop an effective online presence is to generate high-quality law firm website content that appeals to search engines and provides value to people. As search engines like Google continually refine and update their algorithms, knowing how to develop and present content that follows search engine optimization (SEO) best practices and meets your clients’ needs is more important than ever.

Law Firm Website Content and SEO Best Practices

As a lawyer, your focus is to help your clients by making
Continue Reading Law Firm Website Content: Quality Is King

TOPDOG Legal Marketing, LLC is thrilled to announce the promotion of Lynn Kessler to Content Production Specialist. An invaluable part of TOPDOG Legal Marketing since 2018, Lynn has excelled in not only her prior role as Editorial Associate but also as an overall team member.

A cum laude graduate of West Virginia University, Lynn has over 15 years of writing and editorial experience. Her passion for research and skill in communication help make TOPDOG an effective force in legal marketing.

“We’re so happy to announce Lynn’s promotion to Content Production Specialist,” said TOPDOG CEO Krista Duncan Black. “She is one
Continue Reading Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC

We are in an age when it is almost impossible not to leave a digital footprint. A simple search of your name may reveal personal information you never realized was readily available. Information such as your address, shopping habits, and place of employment can be sold to data brokers. Data brokers use your information to create consumer profiles and to build credit scores. Unfortunately, it can also open you up to identity theft.
This information can also be used to mar your reputation. Building a positive reputation—whether as an individual or as a business—takes time and effort. It can affect
Continue Reading Removing Content About Yourself From the Internet

Indiana attorney Heather Kane has been promoted to the position of Legal Content Director at TOPDOG Legal Marketing, LLC. A 25-year attorney with experience in the publishing industry, Heather’s skill set is perfectly tailored to the position, and TOPDOG is emphatically pleased to have her in the role.

Heather received her JD from Indiana University Maurer School of Law. She has bachelor’s degrees from Purdue University in Organizational Communication and German. To her work at TOPDOG, she brings skills from her time in private practice, as a judicial clerk, and as a court staff attorney.

As a Visiting Clinical
Continue Reading Attorney Heather Kane Promoted to Legal Content Director at TOPDOG Legal Marketing