Law Firm Marketing & Management

Social media platforms provide an opportunity for many to have a voice and share information. They help friends and families to stay connected, and supply businesses with new ways to reach out to clients. Yet, despite social media regulations, false or defamatory content often appears online. In fact, users who post defamatory, reckless, or inappropriate comments are often rewarded with more attention.
How often do you post a life update on social media without thinking about it? Or read a snarky tweet about a stranger? Although many people forget, social media is a public platform where comments can impact other
Continue Reading Suing on Social Media: What You Need to Know

Krista Duncan Black, founder and CEO of TOPDOG Legal Marketing, LLC, recently completed the US Small Business Administration (SBA) Emerging Leaders Initiative training series as a member of the 2021 Phoenix Cohort. The intensive, award-winning program arms C-level executives of promising small businesses with tools and knowledge to accelerate business growth and improve operational strategies.

The SBA Emerging Leaders Initiative delivers the Interise StreetWise “MBA” program to selected C-level executives. The program has been found to increase revenue and contracts for participating businesses while creating more jobs at higher salaries. Each executive who completes the program drafts a three-year Strategic
Continue Reading Phoenix Legal Marketing CEO Completes SBA Emerging Leaders Program

The internet presents a world of possibilities that was almost unimaginable 50 years ago.
Using the internet, you can connect with loved ones and like-minded people from across the globe, glean information on most topics, purchase items from any country and earn a living.
But the internet has also been plagued with lawlessness. Unethical hackers and other criminals misuse the internet’s capabilities to create serious problems such as viruses, identity theft, copyright infringement, and internet banking fraud. Thankfully, internet law is evolving as it protects law-abiding internet users while combating these crimes.
What is Internet Law?
Internet law refers to
Continue Reading Internet Law: Everything You Need to Know

Defamation, slander, and libel all refer to when someone communicates false information to a third party that is harmful to another’s reputation. Libel is defamation that is communicated in writing. Slander is defamation that is communicated orally.
Examples of Libel and Slander
Some examples of slander or libel may include:

  • Falsely spreading rumours that a person is having an affair, leading to the individual being ostracized, shunned, or excluded by others.
  • Falsely accusing someone of theft, leading to the individual’s reputation being smeared.
  • Falsely spreading rumours about a restaurant, causing people to turn away from the business, leading to a


Continue Reading Defamation: Libel and Slander

As social media evolves, so does the life of influencers. As of the mid-2010s, becoming a full-time influencer became an acceptable, and sought-after, job. The duties of an influencer range far and wide, but one of the most important is prioritizing the production of quality content that resonates with your followers. However, not many influencers realize that there is a legal side to content creation and that the wider your reach is, the more susceptible you are to legal issues.

Fortunately, you can rely on the services of a social media attorney. Social media attorneys understand the unique challenges that
Continue Reading How can influencers benefit from hiring a social media attorney?

Arizona students pursuing a degree in the legal field may now apply for scholarships to be awarded by Phoenix-based TOPDOG Legal Marketing, LLC in 2022. TOPDOG will select one student in a Juris Doctor program at Arizona State University or the University of Arizona to receive a $1,000 scholarship and one student in paralegal studies, legal assisting, or a related field at an Arizona educational institution to receive a $500 scholarship.

Applicants for the 2021-2022 TOPDOG Legal Marketing Arizona Student Scholarships must be Arizona residents with a cumulative 3.0 grade point average who are enrolled in the programs noted for
Continue Reading Scholarships available to students in legal studies

Social media platforms have provided an opportunity for the voiceless to be heard, for friends and family to stay connected, and for us to glean and share information. Unfortunately, these platforms have also created an environment where online defamation thrives. They afford users accessibility and anonymity, thereby making it easier for offenders to go unpunished.
Does this mean that victims of online defamation will never get justice? Are there glimmers of hope for victims in this grand era of social media? What defenses are available to those facing a defamation lawsuit? Below we explore what you can do if you
Continue Reading Defamation on Social Media: What Can You Do About It?

One of the benefits of living in a democratic society is freedom of expression. As a human right, freedom of expression allows you to discuss, debate, and exchange ideas. It also grants you the liberty to seek and share information without fear of censorship. Does this mean there aren’t limits to free expression? Certainly not. Defamation law exists to defend a person’s reputation against lies that can cripple every aspect of their life. It establishes boundaries and creates a balance between both sides. Let’s explore these boundaries below.
Defamation, Libel and Slander
Defamation refers to harming a person’s character by
Continue Reading Defamation, Libel and Slander: What Are Your Rights to Free Expression?

In today’s digital world, every business needs to have an online presence. While launching your website doesn’t usually require the expertise of an online business attorney, when it comes to launching an e-commerce site, you may need one. Many legal issues come into play, including copyright and trademark infringement, domain name theft, payment card security, customer data protection, unfair competitive practices, and many more.
Why should you hire an e-commerce attorney?
Here are ten reasons why you should consider hiring an experienced internet lawyer for your online business:
1. Ever-changing technology
As technology continues to change, so do the
Continue Reading 10 Reasons to Hire an Internet Law Firm Before Launching Your E-Commerce Site

We’ve all seen nasty comments targeting other people online. Perhaps you, too, have been a victim. Although it can be tricky determining when comments cross the line into harassment, we assembled some general guidelines to assist you. Online harassment, or cyber harassment, is the act of sending threatening or harassing emails, instant messages, social media posts, blog entries, or other online communication aimed at humiliating and tormenting someone.
How can the law help victims? What are the limitations of the law? Let’s explore what the law can and can’t do about online harassment below.
When the Law is on Your
Continue Reading What the Law Can (and Can’t) Do About Online Harassment

Law firm press releases can be an important part of your overall marketing strategy. However, a poorly written release that doesn’t get published is a waste of time and resources for all involved.
Effectively Writing and Publishing Law Firm Press Releases
This is the second and final blog in a short series about writing and publishing press releases. The first blog addressed why law firm press releases are still relevant and useful, when it is appropriate and effective to share news through this medium, and how to identify your target audience and media outlets. Here we’ll discuss the elements of
Continue Reading Best practices in law firm press releases

TOPDOG Legal Marketing, LLC is excited to announce that its team has expanded with the addition of Arizona paralegal Nathan B. Chase. Nathan began his tenure with the company as an intern and has now joined the law firm marketing company’s staff as a full-time, permanent employee providing legal and administrative support.

To his position on the TOPDOG staff, Nathan brings experience in human resources and an Associate in Applied Science degree in Paralegal from Rio Salado College in Arizona. In his time with the company, he has trained in legal marketing, research, and search engine marketing.

Nathan’s work with
Continue Reading Paralegal Nathan Chase Joins TOPDOG Legal Marketing, LLC Team

For a limited time, local and specialty bar organizations can now schedule free West Virginia continuing legal education (WV CLE) courses, presented by TOPDOG Legal Marketing, LLC, when five or more members register to attend. These free WV CLE courses are led by experienced attorneys and are WVCLE-accredited.

The WV CLE courses currently available are Google My Business for Law Firms, LinkedIn for Lawyers, and The Ethics of Attorney Internet Marketing. TOPDOG’s free CLE classes may be hosted in person or virtually and will be available in the future for individual purchase and delivery online.

“We were able to
Continue Reading TOPDOG Legal Marketing Offers Free WV CLE Courses to WV Bar Groups

The beauty and personal care market is expected to grow from $511 billion in 2021 to $784.6 billion in 2025, partially thanks to the trending growth of the e-commerce industry in general and the power of influencer marketing. With influencers raking in so much money in beauty, it is important to consider the legal protections – and cautions – of launching an e-commerce beauty brand.  

What are the most common legal issues in the ecommerce beauty, cosmetics, and personal care industry?  

  • Establishing a proper business entity to protect you from personal liability 
  • Creating proper business agreements to protect your business interests with partners and affiliates 
  • Drafting proper online terms of use and privacy policies for your


Continue Reading The Legal Guide to the Beauty Industry for E-Commerce Companies & Beauty Influencers

The popular video and photo sharing app Snapchat has a feature that allows users to show how many MPH their current speed is, whether in a car, airplane, moving train, etc. Even though this feature can be exciting to use when filming at high speeds, it can also be dangerous, and even detrimental, when snapchatting while driving.  

In 2017, three teenage boys drove up to 123 MPH before losing control, crashing into a tree and dying, all while documenting their speed on Snapchat. Two of the boys’ parents sued Snapchat for “failing to regulate what users post through the Speed Filter; if the users were not motivated to capture their high speeds for content, they would not speed,” according
Continue Reading Section 230 Can’t Save Snapchat From This Lawsuit – Parents of Son’s Who Died Speeding Blame Snapchat’s MPH Feature

Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and displaying your content. This extra information helps the search engine “read” your page, making your site much more visible to anyone searching on the Internet for a law firm like yours.

One great benefit for using structured data markup for lawyers is an increased opportunity to have your law firm appear as a search engine results page (SERP) feature. Notice how some
Continue Reading Law firm schema and why it matters