Networking is the base onto which your business development efforts sit. Who you know matters. The broader your network and reach the better chance it will lift you up towards success.
It seems obviously that you should want to be known by as many people as possible. We all have different ideas of what networking is or should be. You and I may meet at an professional event, but that doesn’t mean our respective networking activities will be a mirror of each other. You may be there with the goal of collecting business cards and meeting as many people as
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