You read that correctly. When you apologize for some action or inaction there may well be a reason. If you explain that reason as part of the apology you’re making an excuse, not making an honest apology.

An easy example is when you’re late to pick someone up. The reasons could be the drive was longer than you thought, you lost track of time and left late, you were stuck in traffic, or some similar reason. Of course there was a reason or you would have been on time (or even early). Does it matter why? Not when it comes…

Continue Reading It’s not an apology if it comes with an excuse