A new year has started and we pinpoint three important trends in the trademark and intellectual protection world: Increased interest to protect intellectual property through registered trademarks. The last decade analysts saw a marked increase of trademark filings. Approximately, 7 million trademark applications were filed worldwide in 2016, which represent 16.4% more than in 2015, reaching a new high each following year. There are now almost three times as many trademark applications being filed around…